DB Systems increases investment in digital signage
Audio Visual and IT hire specialist, DB Systems, has increased their investment in digital signage with the purchase of an additional 50 BrightSign units. The BrightSign units are market leading media-players which can power videowalls, monitors and other digital signage solutions, enabling content to be synchronised and time-triggered.
BrightSign units offer powerful timeline capabilities for event organisers’ signage, displaying both location and time-specific content as well as promotional messages and site-wide content, all controlled from a central dashboard. For example, a sign displayed outside an event theatre can display the upcoming session in rotation with the full programme and sponsor messages. This could then cut to corporate or sponsored video clips. Organisers can also use the signage to help direct visitors to other relevant areas, by adding timed-exit content which displays an “if you liked this session, you’ll love X” and the signs could also help visitors beat queues by directing visitors to the quieter catering points. Amendments to the schedule and playlists can be made remotely over a local network enabling organisers to stay in control of their event messaging and keep the audience aware of changes to an events’ schedule.
Leading brands are also booking the units for their exhibition stands as they enable effortless synchronisation of video across multiple screens on an exhibition stand or at a product launch and they are far more cost effective to hire than previous synchronisation technologies.
Oliver Richardson, Sales and Marketing Director at DB Systems, commented: “Increasingly, organisers are looking to us to provide a digital signage solution that can be programmed to reflect complex schedules in a way which really helps visitors navigate their way around an event and not miss relevant content. Given that we provide the hardware it’s a natural step for us to provide the media players and programming too. The BrightSign units are incredibly powerful and versatile and we’re looking forward to putting them into action”
DB Systems operates globally and offers a bespoke Audio Visual (AV) and IT rental service for the exhibition, event, conference and experiential industries.