Leading industry professionals meet for Confex Steering Group
Meeting and event industry professionals met in Central London on 13th November for International Confex's new Steering Group.
The Steering Group was convened to help guide strategy and content for International Confex ahead of its first outing following the acquisition of the show by Mash Media. The group will be advising on the show, now being held at Olympia London, on 12-13 March 2014, and onwards into its 2015 and 2016 shows.
Included in the group are George P Johnson, vice president of sales and marketing, Kevin Jackson, CWT Meetings & Events, marketing manager Nicola Sykes, Scottish Exhibition and Conference Centre sales director Ben Goedegebuure, Zibrant creative services director Lex Butler, Manchester Central sales director and deputy CEO Paula Lorimer and Business Visits & Events Partnership chairman Michael Hirst.
Michael Hirst commented: “It was a very productive and proactive Steering Group meeting that showed the level of excitement, affection and loyalty the Confex brand has within the industry. The show has a great opportunity to grasp this enthusiasm and make 2014 a landmark year for Confex and for the industry."
International Confex events director, Donna Bushell, added: “We're immensely privileged to have such a senior group of thought leaders contributing to the success of the show. It was an excellent session and we're looking forward to bringing some of the new ideas to the show in 2014. The discussions have laid a healthy foundation for building a sustainable and inspiring format for the future of this great brand."