<p>Businesses should not cut back on exhibition spending in the recession, as the likes of <a href="http://www.tsnn.co.uk/display_systems/suppliers" target="self">display systems</a> and <a href="http://www.tsnn.co.uk/banner_stands/suppliers" target="self">banner stands</a> can be a powerful marketing tool, according to experts.</p><p><a href="http://www.tsnn.co.uk/modular_exhibition_stand/suppliers" target="self">Modular exhibition stand</a> design company Display Wizard reported that a survey conducted by Benchmark Research for the Association of <a href="http://www.tsnn.co.uk/event_management_organisers/suppliers" target="self">Event Organisers</a> shows that 37 per cent of businesses believe exhibitions and trade shows are the best way of building relationships with customers.</p><p>The firm said that such events are a cost-effective advertising opportunity for organisations, as they draw a very targeted audience, allowing marketers to design their strategies accordingly.</p><p>"Participating at an exhibition enables businesses to have the unique advantage over other advertising methods, through being able to demonstrate the quality of their products or services face-to-face," added Diarmuid Beary, managing director of Display Wizard.</p><p>Recent research by Eventia found that <a href="http://www.tsnn.co.uk/event_management_organisers/suppliers" target="_self">event organisers</a> sought better value for money last year, shopping around for the best deal and negotiating harder on rates.<br/><img alt="ADNFCR-1753-ID-19293894-ADNFCR" src="http://feeds.directnews.co.uk/feedtrack/justcopyright.gif?feedid=1753&it..." /></p>

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