Chris Lenton, CIM Chairman to present at the Event & Exhibiting Show
In
a keynote session for all marketeers, the Association's Chairman will be asking
"what hasn’t happened yet: the shape of digital to come? Uniquely placed
to peer into the marketing crystal to ball and look at the shape of future
digital. From this vantage point Lenton will expose the digital myths, present
the facts, provide case studies, identify the do’s and don’ts and predict what
is next for digital.
Bringing together a wealth of information from multiple sources, this
presentation will provide a distillation of the key facts and trends that
pinpoints just why digital marketing is such a fast growing and successful
media.
Lenton explains: "As marketers our passion must be to continually explore,
investigate and learn the latest innovations, trends and new marketing
techniques."
This unmissable presentation from Chairman of the marketing industry's
professional body will be held during the show at the Business Design Centre at
11.30am on Friday 16th July and as with all content at the show it will be free
of charge to attend.
Editor's
Notes:
Chris Lenton DipM, FCIM, FCCA, FCIS, FRSA Chartered Marketer is the current
Chairman of the Chartered Institute of Marketing. Chris has qualified as a
Chartered marketer, Chartered Secretary and Chartered Certified Accountant. He
began work for BCI Plc, a speciality chemical company in finance and mergers
and acquisitions. His financial career continued with Motorola Inc in their IT
business before moving into general management with Perkin Elmer Inc in their
IT business.