UK Ice Cream Expo tempting overseas companies
Companies from across the world are looking to take a bite from Britain's booming ice cream market according to organisers of the Ice Cream Expo 2015.
A scorching spring and summer has seen ice cream sales soar across the UK with many businesses expecting the best sales figures in 10 years. The UK market is estimated to be worth more than £1bn and has been forecasted to continue expanding for at least the next five years.
The strength of the market is providing a major draw to companies large and small and they are using the industry's major event of the year - the Ice Cream Expo 2015 - to showcase their products and services.
Zelica Carr, Chief Executive Officer of the ICA which organises the Expo, commented: "We have a growing number of new exhibitors attending and early indications are that there is also strong interest from international companies looking to invest or supply the UK industry.
"They can see that there are many opportunities for them, both directly in the supply of ice cream products and ingredients but also in supporting services such as refrigeration, uniforms, cleaning materials, insurance and fixtures and fittings for their parlours, shops and ice cream vans."
The Expo is the largest of its kind in the UK and is the only exhibition dedicated solely to the ice cream industry.
Zelica added: "People come to the Expo to buy and the 2014 event generated substantial business for exhibitors with visitor numbers up by 23 per cent.
"With the industry enjoying such a successful season, there will be even more opportunities for new suppliers to win business.
"Ice cream makers are constantly looking for new flavours and ways to innovate as well as needing a range of ancillary services."
The three day Ice Cream Expo will be held on February 17-19 2015 at the Yorkshire Event Centre, Harrogate.