Touchstone Exhibitions and Conferences has bought the National Incentive Show from Reed for an undisclosed fee. Running at the NEC on 25-27 September, Touchstone is confident of delivering new quality buyers to the event, as well as traditional audiences.
“We firmly believe in adopting a consultative approach in order to deliver an event that meets the needs of both suppliers and buyers,” says touchstone ME, David Jones. “We have already had extremely positive meetings with the leading Associations and will continue to listen to the industry and take on board comments and suggestions as we develop the event further over the coming weeks.”
For his part, David Lebond, chairman of the British Promotional Merchandise Association, welcomes the new sense of direction for the show. “The Association will stand shoulder to shoulder with the new owners to improve the quality and quantity of the buying audience,” he says.

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