<p>The NEC is to adopt visitor-tracking software at the conference venue to provide them with greater customer insight.</p><p>It has adopted Fish Software, which uses radio frequency identification technology to chart the location of each visitor to an accuracy of 12cm.</p><p>The conference venue's new service will mean exhibition organisers and attending companies can track the most popular areas of the event, how long people spend at each stand and which staff members they spoke to for longest.</p><p>Kathryn James, managing director of the NEC, said: "We are delighted to be working with Fish, their technology is extraordinary.</p><p>"Maximising the commercial potential of every visitor has never been more important than it is in the current economic climate."</p><p><br/>The technology will mean exhibitors can receive alerts when visitors enter certain areas and get data which can help them make a sale.</p><p>A new computer-aided system has recently been installed in the NEC meaning stand electrics can be used to their full potential.<img alt="ADNFCR-1753-ID-19302131-ADNFCR" src="http://feeds.directnews.co.uk/feedtrack/justcopyright.gif?feedid=1753&it..." /></p>

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