Those planning to advertise their business at an industry expo are being advised to look to one company that managed to go down a storm with their target audience.

I-Net, which is attending the Call Centre EXPO at the NEC on September 21st and 22nd, is hosting a live brand experience in order to increase its impact.

Event organisers may want to learn from The Provisioning Speed Challenge, which will see call centre managers competing to get the lowest time when provisioning and activating live numbers.

Eugene Doogan, managing director at I-Net, said that the live brand experience will showcase the company's product while the competitive element – the manager with the fastest time will be awarded an iPad – will attract other representatives.

The iPad itself is an increasingly popular tool among event organisers, as a growing number of these are taking advantage of its large screen to display brochures and other promotional materials.

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