ESSA and MWL to continue partnership into 2014
The Event Supplier and Services Association (ESSA) and Marketing Week Live (MWL) are delighted to announce that their fruitful partnership, which saw the the inception of the Live Marketing element into Marketing Week Live, will continue into 2014.
The partnership has resulted in spectacular feature areas being produced in 2012 and 2013. However, 2014 is set to exceed expectations with a new focussed series of activities dedicated to promoting the use of ESSA members, including pre and post event mail shots, and stand presence.
Paul MacDonald, show director for MWL, commented: "ESSA's support for the show from the off has helped it grow, develop and be the must attend event for not only marketeers, but also suppliers seeking to engage directly with brands who love live! To have their partnership for 2014 is great news and we look forward to promoting the use of ESSA members to our exhibitors, and working with the team to build on this success."
Chris Skeith, ESSA director, added: "MWL provides a fantastic opportunity for members to engage directly with big brands and marketeers and develop personal relationships showing off their talent on the exhibition floor, and we see many members seizing this opportunity. In addition we continue our drive to promote the use of ESSA members and will be taking a stand ourselves, to show visitors the benefits of using an ESSA member."