De Boer Rocks into Action for Hyde Park Concerts
De Boer has started transporting structures to London’s Hyde Park ahead of a series of live performances by many of the biggest names in rock and pop.
The royal park is to play host to two of the summer’s greatest festivals – Wireless 2009, which features acts including Basement Jaxx, Kanye West and Dizzee Rascal, and Hard Rock Calling 2009, whose headliners include Bruce Springsteen, Killers, Neil Young and The Pretenders.
De Boer’s structures will also be on hand as Hyde Park welcomes chart-toppers Blur, who have recently reformed and are embarking on their first live gigs for six years.
The various performances, which are set to attract tens of thousands of fans during seven days of music, mark a further strengthening of the relationship between Brackley-based De Boer and its long-standing client, leading concert producer Live Nation.
De Boer’s temporary structures will be put to a range of uses including as hospitality suites, production offices, merchandising outlets, media centre, crew facilities and first-aid tent. The company is also providing accommodation for five separate bar areas being created in Hyde Park.
De Boer Key Account Manager Kate Hunter said: “De Boer has established an excellent working relationship with Live Nation and has been providing structures to Hyde Park’s headline-grabbing concerts for many years.
“The summer festivals pose a number of logistical challenges, not least in relation to access and delivery times to one of the busiest parts of central London. De Boer and Live Nation work extremely well together in ensuring preparations can be put in place while Hyde Park continues to attract thousands of visitors every day.”
The royal park’s hectic music schedule gets under way with Hard Rock Calling 2009, running between June 26 and 28. Star performers include The Kooks, James Morrison, Echo & the Bunnymen and Starsailor.
The focus will then switch to Blur, who perform on July 2 and 3, and then to Wireless 2009, whose stars on July 4 and 5 are scheduled to include Kelly Rowland, Q-Tip, Flo Rida, Alesha Dixon and Saint Etienne, together with dance act Diversity, who recently won ITV’s hugely popular Britain’s Got Talent.