DB Systems launches ecoXpress – the digital solution to literature at events
ecoXpress is a revolutionary new system that removes the need for exhibitors to print and ship pallet-loads of brochures to events; saving marketing budgets and the environment. Instead, visitors quickly and painlessly select an exhibitor’s digital brochures or information most relevant to them on an intuitive and interactive touchscreen and instantly email it to their inbox.
The system – quickly snapped up for use at exhibitions by leading brands including GSK, GE and Honeywell - not only saves money (and trees) through the reduction of printing and shipping costs but also provides invaluable data capture and data analytics, enabling exhibitors to more effectively target their post-event sales activity.
Oliver Richardson, DB Systems Sales and Marketing Director commented “ecoXpress solves a number of key exhibiting issues and the response from clients has been extremely positive – exhibitors love the data capture which ensures that follow-up is targeted and therefore more efficient, and it’s invaluable for visitors because it means they receive all the info digitally, making it easily searchable, file-able and of course sharable.”
In addition to housing an unlimited selection of brochures or product information, ecoXpress can also be configured to include video demonstrations or additional data capture questions. Alastair Reece, Head of Development of ecoXpress said: “ecoXpress is fully customisable and brandable and can be used on multiple devices and platforms, so an exhibition stand could have touch-screens that enable the visitor to help themselves, but it can also run on an ipad so each sales person can run through demonstrations with the visitor, then select brochures to email instantly.”
A key feature of the system is its data capture functionality. Chris Martin, EMEA PR Manager, Honeywell Europe, commented “The ecoXpress system gives us absolute continuity across the many shows at which we exhibit and ensures that our customers are able to drill down into the information they require and have it sent directly to them. Our sales teams love the slickness of the system and our customers appreciate not having to take armfuls of brochures away from the stand.”
To learn more about the benefits of ecoXpress visit www.ecoxpress.eu