Central Hall Westminster has launched a new campaign, entitled ‘Meet the Future – Event Technologies Challenged’, which will focus on the challenges of effectively employing event technologies to improve event experience and delegate interaction.

The campaign launch follows research, carried out by MEDIAMaker, which found that 82% of delegates do not fully engage with event content.

Following the success of Central Hall Westminster's 2014 campaign, Meet the Future - Event Technologies Explored, the new campaign will be driven by a series of hybrid and live events and social media engagement to ascertain event organisers' concerns and offer ideas and solutions through shared best practice and content.

The first event will be an interactive hybrid event on February 5th 2015, involving a panel of experts, planners and an online audience with an open discussion about delegate engagement at events. The specific focus for this event will be crowd-sourced, based on the key issues brought to light by event professionals in initial surveys.

Maria Schuett, Marketing Manager at Central Hall Westminster, commented: "Meet the Future is about addressing the key challenges, concerns and opportunities for event organisers.

Following the success of the 2014 campaign and the overwhelming feedback from delegates at our June interactive conference, our next campaign, Event Technologies Challenged, seeks to delve deeper into how technologies can truly enhance an event experience and become an enabler. In order to do this we need to address challenges and barriers faced by organisers to discover solutions and create new opportunities for richer experiences."

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