24th January 2017
Cancer Research UK and BEcause Experiential Marketing discuss VR at UK Events Week
Graham White, Director of Individual Giving for Cancer Research UK, and Joss Davidge,
Innovations Director at BEcause Experiential Marketing invite marketing and events professionals to thier talk during UK Events Week on how virtual reality (VR) is being used to achieve event objectives.
Cancer Research UK and BEcause Experiential Marketing to discuss the impact of virtual reality at UK Events Week
Graham White, Director of Individual Giving for Cancer Research UK, and Joss Davidge,
Innovations Director at BEcause Experiential Marketing invite marketing and events professionals to thier talk during UK Events Week on how virtual reality (VR) is being used to achieve event objectives.
‘VR - Perception or Reality?’ will explore the impact of VR on experience marketing and how this
technology is allowing third sector organisations to fully immerse the public in amazing worlds
without the costs and logistics traditionally associated with large-scale charity events.
Joss will explore many of the ways that charities and smaller brands are using VR experiences and where they fit on the spectrum between mobile 360-degree video and big-budget CGI content.
He will showcase wide-ranging VR examples such as tiger poaching first-hand in the forests of
Nepal with WWF, to a flight of fantasy around the inside of a fridge with Boursin cheese
Graham will then discuss how Cancer Research UK is using VR for enhanced consumer experiences such as the Life Garden.
Joss Davidge, Innovations Director at BEcause Experiential Marketing, says: “Today, more than
50% of the briefs we receive as an agency ask for a VR element, so this is an area that’s only going to keep growing. The capabilities and possibilities of VR for experiential marketing are
limitless and I’m looking forward to exploring its potential for creating new and immersive realities during UK Events Week.”