Britain for Events announces return of #NEMO for 2015
Britain for Events has announced that the National Events Month October (#NEMO) is to return this year.
National Events Month October was the key promotional month for the Britain for Events campaign last year. Keeping the same format, four consecutive weeks will be dedicated to celebrating four separate sub-sectors of the events industry (Conferences and Meetings; Exhibitions and Experiential; Outdoor, Music, Sporting and Cultural; and Corporate Hospitality).
In 2014, the Britain for Events twitter handle reached 2.5k followers in just over two months through the National Events Month hashtag, #NEMO. Since then, the campaign has reached almost 3,000 event organisers.
Analytics have also shown that the Britain for Events campaign engaged over 750k event organisers in the UK alone.
Alistair Turner, campaign director for Britain for Events explained: "Britain for Events continues to make steps to grow the UK events industries profile and international competiveness, but with #NEMO, we have a brand that really engages event organisers.
"Event organisers love that we’re out there waving the flag for their industry, and they are right behind us again this year.”
Since the success of last year’s #NEMO, the campaign has also gained a host of new supporters, including Cvent, venuefinder.com, International Confex, IMEX, and many more.
#NEMO will return in 2015 with a new brand image and more ambitious plans for the month.
Alistair Turner added: “In the run up to National Events Month 2015, Britain for Events will continue to work closely with industry associations to develop support and participation for each week.
“In return for their support, #NEMO will continue to promote industry events on www.nationaleventsmonth.co.uk, which includes details of where, when and how to get involved."