There are undeniable advantages to modular exhibition stands – most of these are obvious, but we'll try to enumerate them and elaborate upon them here for the benefit of interested business owners.

Whereas the standard exhibition stand is what the average, small-time business uses, the properly organised business organisation uses more efficient methods. The well organised business leader understands that an exhibition is not a one time episode, and that there are likely to be many more exhibitions in future.

Therefore, the best way to cut costs is to have in the company's possession a stand that can be adapted to any purpose, a stand that is easily transported, and one that can be stored easily and in a minimum of space when it is not being used.

If your modular exhibition stands fit this agenda, they will provide service for years to come, and repay their costs many times over – in terms of increased visibility for your company, an enhanced brand image and more customer awareness, and of course, in that most important of all areas, in increased sales.

All these are undeniable advantages, but how can a cautious businessman be sure that a modular stand will deliver the goods? How can you be sure that your investment will bring returns?

Remember that a modular stand has certain specific advantages over other types of exhibition stand. Firstly, it is easily assembled or disassembled – this saves on manpower, but more importantly, cleverly designed modular exhibition stands can be put together in different ways.

Do you need a miniature movie theatre? It's easily arranged – the walls and other components of the stand can be arranged to provide and attractive entrance and space in the centre for seats, and even the area for a projector and movie screen at each end of the stand.

Do you need a place to hand out promotional material – that's just as easily achieved – re-arrange a few components, and suddenly you have a roof supported by a central pillar with attractive counters around it at which your employees stand, handing out material.

I've only cited a couple of examples, but of course the number of ways you can rearrange the components of modular exhibition stands are only limited by your imagination. You can use a different configuration at different exhibitions, or use different configurations on different days of the same exhibition, or even change the configuration of the stand a few times during the day, depending on your needs.

What we are talking about over here is versatility – the ability to adapt to changing needs and functions, the ability to put forward a fresh look that will attract customers even on the tenth day of an exhibition. And as evolution itself has taught us so well, versatility and adaptability are the key to success and survival.

Yet remember that well-designed modular exhibition stands, with all their modifications, still retain the spirit of their design. The colours and graphics on the different components are set up so that no matter how you put them together they still represent one very important thing – your company!

Santé Nike