In an increasingly virtual world, live events are gaining momentum as an effective panacea, an opportunity to engage, connect and interact with a highly targeted audience in a way that other mediums simply can not achieve. They offer permission based audiences who have chosen to attend, rather than the disruptive advertising techniques of television and radio and the intrusive methods of direct mail and telemarketing.

In the UK alone, some 17 million people visit exhibitions each year and the industry contributes £9.3bn to the UK economy. Exhibitions allow you to demonstrate your products, to get face to face with your customers, gain competitive intelligence, build brand, conduct research – and to achieve any number of other objectives.

However, it is vital that objectives for exhibiting are clearly defined from the outset, in order to define and measure performance and ultimately to determine return on investment, and it is the failure to do just this which means many exhibitors do not fully leverage their participation in an exhibition. This is just one of the areas that will be covered in Austen Hawkin’s free webinar for effective exhibiting, entitled “Planning your way to exhibition success”. Austen Hawkins is a well known guru in the exhibition industry, and he has been delivering inspirational and motivational exhibition training workshops for over ten years. On 2nd December 2009 at 3pm UK time, Austen will share some of his top tips and hints for exhibiting successfully, at a free to attend webinar.

This webinar is aimed at anyone who co-ordinates, oversees or manages their companies participation in exhibitions and trade shows. In less than 1 hour, Austen will share with you his insights and experience, enabling you to put together a top-notch plan to ensure your exhibition success.

Don’t miss out on this webinar, it doesn’t cost a penny to attend and will save you valuable time AND help ensure you get full value from participating in exhibitions.

Boots