Leading event branding specialist

Icon announced today that it has been appointed as the principal signage

provider for The 2010 Ryder Cup at The Celtic Manor Resort, City of Newport, Wales

from October 1-3.  Icon will be

responsible for delivering elements of the event’s look, along with the

entrance feature, on-course branding and general signage.

Icon’s agreement with Ryder Cup

Ltd also requires the company to provide similar services at The 2014 Ryder Cup

which will be held at Gleneagles Hotel in Scotland.

Andrew Hodson, Sales and

Marketing Director for Icon, said: “We are delighted to be involved with such a

prestigious international event, seen by many as the pinnacle of the golfing

calendar.  With only three

months to go, our initial planning and surveying is well underway and we are

working closely with Ryder Cup Limited to ensure that we meet all the necessary

deadlines.  

“It is vital that the course

signage really brings the event and Ryder Cup partners’ involvement to life,

not only for those attending, but also for the international television

audience that this event attracts.”

Icon has extensive experience of

the world of golf having also worked at The Ryder Cup at Valderrama in Spain in 1997 and 2006 at The K Club in Ireland.

More recently the company has supplied

signage and branding solutions at the Dubai World Golf Championship and

continued its long term involvement with the BMW PGA Championship at Wentworth

Club.

Edward Kitson, Ryder Cup Match

Director, is delighted to be working with Icon again.

He said: “Icon has proven experience in delivering signage and branding

solutions and we look forward to working with Icon’s team again for The 2010

Ryder Cup.”

Background

Icon has over 50 years of experience in signage and

branding.  From its

headquarters in the south east of England

it employs nearly 70 full time staff, and offers a full range of services

including creative design, digital and screen printing and full advice and

project management services across the company’s range of signage solutions.  This includes both permanent and temporary

solutions at many major sporting events and venues, commercial property signage

and exhibition, retail and broadcast applications.

Recently the company’s work on international projects,

has led to the establishment of offices in Berlin, Doha, Johannesburg, Shanghai and Toronto

and plans are in place for additional new ventures further afield. 

The MEI Group was founded 20 years ago and works

around the world bringing clients face-to-face communication strategies to life

with a unique combination of truly creative thinking and the very latest

presentation technologies. Whether it's an international media event in London, a co-ordinated European product

launch, or a press launch for 300 journalists in Shanghai,

the company offers a coherent cost-effective solution.

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