Boost Profits With In-Depth Behavioural Insights & Engaging, On-Trend Digital & Channel Strategies To Unlock The Purchasing Power Of The Over 50s - 21 Brands Confirmed To Speak In Just 1 Day!

Unravel The Latest Insights Into This Diverse Audience’s Behaviours, Spending, Digital, Social Media & Channel Habits For Best-In-Class Brand Engagement, Authentic Multi-Channel Comms & Accurate Segmentation & Targeting
A One-Day, Brand-Led Conference & Networking Event, Museum Of London Docklands, London, 26th June 2019

21 Brand-Side Experts Share Their Advanced Strategies To Unlock The Spending Power Of Over 50s With Actionable Behavioural Insights, On-Trend Multi-Channel Strategies & Authentic Communications That Engage Various Segments Within This Diverse & Lucrative Audience

• Insights Into The Behaviours, Needs & Spending Habits Of Over 50s Personas: Unravel this diverse audience’s psyche and purchasing habits to boost your sales
• Cut Through With The Right Multi-Channel Mix: Consistently reach your various audiences and align marketing spend with true consumption trends
• Trends In Over 50s’ Digital Behaviours: Delve into the online and device habits of various segments for accurate targeting
• Advanced Social Media Strategies: Turn social media platform and usage insights into authentic, relevant content and campaigns to unlock spending power
• Accurately Segmenting Over 50s: With such a wide variety of behaviours shown by 50+ audiences, how do you best profile, segment and target?
• Engaging & Relevant Communications? Create best-in-class brand engagement and drive sales with messaging that truly resonates
• Attracting Younger Consumers: Broaden your consumer base, market to younger demographics and secure your future customer pipeline - without alienating anyone!
• Unlocking The Purchasing Power Of The Over 50s: Investigating the true spending power of older audiences and tapping into this lucrative market
• Accurate & Insightful Measurement: Ensure profitable activities with robust attribution and performance reporting