London calling …

Major new lifestyle, hifi, portable audio and home entertainment show arrives in the Capital

A new indulgent show taking place between 14-16 October at the Novotel Conference Centre in Hammersmith will bring a full lifestyle and musical experience to London in 2016 for the first time.  The Indulgence Show is designed to appeal to discerning consumers with high disposable income who like to pamper themselves with high quality luxury products and aims to target those who want to indulge in new experiences such as audio, home entertainment and portable audio brands.

The Indulgence Show will feature three distinct areas – ‘Pure Pleasure’, ‘Audio London’ and ‘headroom™’.  Pure Pleasure will indulge the audience’s varied passions for high quality luxury goods such as watches, cars, motorised and recreational vehicles, wines, spirits, craft beer, hand-made chocolates and much more.  Audio London will present a wide range of hi-fi, audio and home entertainment solutions, and headroom™ will showcase the largest range of headphones and portable audio in the UK.                                                  

With just over four months to go until the start of the exhibition, 90 brands from the hi-fi, home entertainment and technology sectors have snapped up space to showcase their latest product ranges, services and experiences to the consumers that will come through the show’s doors. Brands currently signed up for the event include Bowers and Wilkins, Onkyo, Audioquest and Sennheiser, PMC with more set to be announced. 

The event is being supported with a £200,000 national advertising, PR and marketing campaign designed to promote the show to a local and national audience across print, digital, outdoor and broadcast platforms.  It is anticipated to attract consumers with high household income who live in and around the wealthy London boroughs and affluent neighbouring counties as well as hifi enthusiasts from far afield.                                                                                                                                                                                       

Vernon Hamblin, The Indulgence Show organiser, says, “We have consistently heard from the hifi industry over recent years that it wanted a hifi show for London and The Home Counties.  When we organised the inaugural ‘headroom™’ headphones and portable audio show two years ago, it was always the grand plan to expand it into a full audio and lifestyle show for London, and the time is now right to take the next step.  This new event will allow us, as an industry, to reach out to hifi enthusiasts with ‘Audio London’, expand the ‘headroom™’ event beyond its initial unparalleled success, and encompass a lifestyle section, ‘Pure Pleasure’, that will appeal to a wider affluent audience.”

Phil Wannell, The Indulgence Show organiser, adds, “We know that there is a growing target audience that is happy to indulge in higher quality headphones and portable audio.  We want to show them that there is a progression to high quality home hi-fi and that it can be just as much of an indulgence, bringing the same amount of pleasure as their portable audio systems and enhancing their wellbeing further. We want to introduce consumers to brands and products that they may currently be unaware of, while exposing them to other complementary sectors that will excite all their emotions and allow them to enjoy a weekend spoiling themselves.”