The most comprehensive womenswear event in the UK showcases footwear, accessories and ready to wear collections from over 1,000 mid to high-end brands and designers. Over 300 new brands from across the world are added to the show each season.

New for 2016 the menswear collection debuts at Pure London and includes brands such as; Brancaccio C., Balmedor, Haber and Dasher and Shackleton.  

You will be able to discover the hottest emerging brands, designers and trends as well as experiencing an outstanding seminar programme delivered and edited by industry experts which promises to create a focused and inspirational buying experience.

You can also attend expert led seminars and workshops that cover a range of topics including eCommerce, Styling, Visual Merchandising and Forecasting the Future of Retail.

The centrepiece of Pure London is the stunning catwalk where you can see the latest trends up close and personal and start planning for the season ahead.