Premiere Birmingham Beauty Show is a 2 day event being held from 23rd October to the 24th October 2016 at the Birmingham Jefferson Convention Center in Birmingham, United Kingdom. This event showcases products like perfect forum for companies to introduce new brands and display products to buyers. Exhibitions are especially effective when combined with a companys integrated marketing strategy. Exhibitions, as a selling medium, are always an excellent way to identify new leads and can improve an exhibitors ROI via face-to-face contact with customers etc. in the Cosmetics and Beauty Products industry.