For the 5th International Conference on Design Creativity (ICDC 2018), we welcome you to the University of Bath, UK, from 31st January to 2nd February 2018. Founded by the Special Interest Group (SIG) on Design Creativity and supported by the Design Society, ICDC 2018 welcomes researchers studying the nature of design creativity from several perspectives: design, engineering, computer science, education, management, linguistics, and cognitive science.