Imbibe Live is back on 13-14 September 2021 at Olympia London, where after a busy summer, we will see the UK drinks industry reunite. Imbibe Live is the most diverse and innovative event in the calendar for anyone who sources, buys, or serves drinks in the licensed on- or off-trade. It showcases everything from rare Mezcals to the newest low-ABV beer to hit the market. From big producers and brands to family-owned companies launching a new product to shake up your drinks offering.