Brand Licensing Expo is the only trade show of its kind in Europe that helps participants to know about hitherto untapped, yet potentially profitable new markets. Good business deals can be got into amongst firms attending the show. Valuable information regarding forecasts and consumer trends can be obtained from the Brand Licensing Expo event, and agents involved in licensing activities are also present at the show. Brand Licensing Expo will be hosted at the Olympia Exhibition Centre, at London, United Kingdom. A wide range of new properties are exhibited at the Brand Licensing Expo, and a growth strategy for participating business houses can also be formed, with the help of the information gleaned from the show.