The definitive event for the licensing industry in Europe is returning to Olympia London.

Brand Licensing Europe aims to connect 300 international brand onwers and agents with influential retailers, manufacturers and marketers who want to capitalise on consumer trends.

Thousands of properties will be available across the three day event so you can strike up lucrative partnerships with some of the biggest names in licensing including Mattel, Penguin Ventures and Universal. Each brand will showcase their newest launches, products and properties that are predicted to be huge hits over the coming 12 months.

This year, the show’s theme will centre on the food and beverage industry, with dedicated content sessions, demostrations, an interactive cook-off area and lots more. New brands on show include: UEFA Euro 2020, Royal Museums Greenwich, UCLA, Grumpy Cat, Sailor Ted and Jeep.

Whether you’re a retailer, manufacturer or brand owner, the free Matchmaking Service allows you to pre-book one-to-one meetings with people you want to work with.

Olympia London is delighted to host Brand Licensing Europe, the leading event dedicated to brand licensing in the London trade calendar. Looking for ideas on things to do in London? Browse our website and join the 1.6 million people who visit us each year.