100% Design is the UK's largest design trade show taking place at Olympia London. 

100% Design presents leading international design and architectural brands across; Interiors, Kitchens, Bedrooms, Bathrooms, Emerging Brands.

Last year saw exciting changes and a renewed vision, highlighting its dedication to innovation and emerging talent. Featuring brand new initiatives, striking installations, inspiring collaborations and high-end design. The show was the heart of the newly launched West Kensington Design District. 2018 also introduced 100% Futures, an exhibition showcasing a selection of inspiring and innovative designs geared towards ‘Designing for London’.

This year you will discover more than 400 international design brands, as well as a range of innovative projects from the likes of Tesla and Riko with Starck. The highly coveted Talks at 100% Design will return, featuring keynote sessions by industry heavyweights, panel discussions, trend forecasts and more. At the heart of the newly formed West Kensington Design District, 100% Design is the destination for architects and designers to source the latest products, discover new interior design trends and emerging brands.